Movember challenges men to grow a moustache for the 30-days of November, thereby changing their appearance and the face of men’s health.
In October, Mo Bros sign up at Movember.com, and on the 1st of Movember, with a clean-shaven face, start their Mo growing journey.
Then for the entire month, these selfless and generous men known as Mo Bros, effectively become walking, talking billboards for 30 days. Through their growing efforts they raise awareness for the often ignored issues of men’s health, by prompting conversations wherever they go.
Another crucial part of being a Mo Bro is to raise funds for men’s health. Men donate their face, and much like taking part in a run or a walk for charity, ask their family and friends to sponsor their efforts.